Why Christians and African Americans Should Boycott Target

By Wm. Dwight McKissic, Sr.

To compare the plight of a transgender-person (one who chooses a gender identity different from the one on their birth certificate)—to the plight of the African American Civil Rights struggle of the 60’s is not only illogical, but is also racist.

It is illogical because you are comparing a matter of choice (transgender-ism) with a matter of consequence (racial identity). Racial Identity is not a matter of choice or feeling, but rather a matter of consequence. One cannot change the race; their race is not a matter of feelings, it’s an innate characteristic. Transgender persons choose to identify with a gender other than their birth gender; it’s a matter of choice.

The transgender person is telling God that He (God) made a mistake; therefore, I’m going to choose to be something other than what you made me to be. The African American is telling God no such thing.

Therefore, to compare the African American struggle with the transgender issue is racist because it connects the skin of the African American person with the sinful choice to be a transgender person. That is a slap in the face to African Americans and a grossly unfair comparison.

I personally believe African Americans and Christians should boycott Target until they change the wrong-headed and racist policy. I have not shopped at Target and do not plan unless they change their morally wrong policy.

I am humbly asking Target CEO, Mr. Brian Cornell, to publicly apologize to African Americans for making a gender identity confusion issue comparable with a legitimate racial discrimination issue. Again, to do so is racist, offensive, insulting, demeaning, illogical and wrong.

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